The Effect of Internet Marketing on External and Internal Currency of the Country

Rafidah Mohamad

doi:10.31185/wjcm.55

The Effect of Internet Marketing on External and Internal Currency of the Country

Authors

Prof. Dr.Rafidah Mohamad Faculty of Computer Science and Information Systems, Universiti Malaya (UM),Malaysia.

DOI:

https://doi.org/10.31185/wjcm.55

Keywords:

E-Learning, Quality of Course Material, Quality Dimensions of E-Learning

Abstract

Digital marketing is the marketing component used for the promotion of products and services through Internet and online-based digital technologies like desktops, mobile phones and other digital media and platforms. The manner in which brands and corporations used technologies for marketing has evolved in the 1990s and 2000s. As digital platforms have been more integrated into everyday marketing plans and more people are using digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, with combinations of Search Engine Optimisation (SEO), search engine marketing (SEM) and content marketing as well as influence marketing. Non-Internet digital marketing includes non-internet channels, such as TV, SMS and MMS, callback and hold-tones for the mobile ring. Digital marketing differs from online marketing through an extension to non-Internet channels. In the coming years, the U.S. Accounted for Over 27 percent of global market, while China accounted for a 13.9 percent growth. The U.S. digital advertisement and marketing industry is expected to hit US$87.1 billion by 2020. Canada actually accounts for 26.99 percent of the global economy. China, the second largest economy in the world, will register a CAGR of 13.9 percent and hit an expected market value of US$139.3 billion by 2027. The other prominent markets in terms of growth are Canada and Japan, both expected to rise by 6.9% and 8.9% respectively. Europe will increase at 7.9 percent CAGR and US$135.5 Billion in the industry by the year 2027. The work integrates the association factors and international reports analytics on the economical perspectives with Internet marketing on assorted aspects.

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